Tangent GC is a Swedish company founded by David Samuelsson. His collection of eco-conscious garment, shoe and skin care products was inspired by his grandfather. The way he took great care of his garments and shoes - even when he just owned a few - gave David the idea that not only you should purchase items like shoes and garments with great consciousness. He motivates us to nurture these items so they stay with you longer. I simply love his story and the way he thinks about consuming less but better.
For their new hand care collection with the fragrances ‘OUD’ and ‘YUZU’, I created these photo’s that are featured on my instagram account. I was inspired by the story behind the products, its pureness, but also by the handmade aspect. A few items that are shown on the images reflect this, like a beautiful Japanse pair of scissors, a stone vase and a presse papier - all made by hand.
- Concept + art direction + styling + photography by Marieke Verdenius